Thursday, April 30, 2009
Guerilla Marketing
I experienced guerilla marketing today as I walked out of Todd only to be bombarded by people handing out flyers to events. Granted with the amount of people that commonly do this, it is not completely unexpected, but still the point remains that it is suppossed to be a neutral environment and yet I was being marketed too. Guerilla marketing seems to me to the most common type of marketing and yet the least effective, as it is sort of the in person version of being a tellemarketer, very few people are going to be pleased that you are suprising them at often in opportutine times, to try and sell them something that they most likel will not want anyway.
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