Buzz marketing is extremely commong and also very effective. Whether it is, sports althletes or movie stars, it pays to have famous people using your product. I think one of the most famous examples is the james bond car. It seems to have always been an aston marten, and that alone has probably helped to sell thousands of aston market and helped them to extablish a reputation of class and prestige amoung luxorious auto makers. Take for example this picture. Pierce helps to sell the car itself.
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