I noticed a a lot of examples of generational marketing with adds on TV. One that especially stood out was Enterprise rent-a-car. Obviously the demographic of people that rent cars are usually older than probobaly 30. Very few young people go to the trouble to rent a car, we prefer to simply hitch rides, or better yet get someone to pick us up. Yet the enterprise commercial shows a husband and wife (middle aged) about to take a trip and in need to rent a car. I don't think I have ever seen an enterprise commercial with simply young people renting a car, and for good reason, it is simply not my demographic. I guess this example shows that generational branding is truly and effective mechanism.
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